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Pain Pills
Solve a real problem.
Reddit founder Alexis Ohanian speaks to this—so many entrepreneurs get it wrong.
They try to force themselves into a market to make money instead of offering a solution to that market’s problem.
I’ve been caught up in this myself. For nearly a year I tried to build a marketing agency, with no skills, trying to get rich.
As you probably guessed, it didn’t work out.
Only later did I realize the importance of building a business around a real problem with a solution to it.
Yes the problem was there but my solution was not.
People will do anything to avoid pain. Your business should be their Advil.
Become a pain reliever not a money taker.
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