Mom, do I need a website?

Morning All,

This is my 78th newsletter since I started back on March 18th.

But tomorrow there won’t be a 79th…

Only because I’ll be sending it on Friday.

I’m off work tomorrow for the 4th of July and taking a break here too.

Mom, do I need a website?

In this day and age: a resounding yes.

I’d go as far to argue that it’s a nonnegotiable.

People say websites are dead, they say email is dead, they say social media platforms are dead.

And that’s just it: they say it with nothing to back it.

I know from my own experience that I’ll buy from a person/business with a cool website over another any day.

Maybe I’m a sucker for marketing tactics.

Or a sucker for good design.

Who knows. I do know I’m not the only one though.

Squarespace founder Anthony Casalena weighs in with this: “having a space that you own on the internet right now that’s authoritative is almost more important than ever.”

(His $6B company was built through the web.)

You could use a social media account too—except you don’t own it like you do a website.

Your website isn’t governed by the whims of “the algorithm.”

Regardless, digital presence is everything.

My Gen X mom (who reads these newsletters by the way) might tell me otherwise.

But mom, the internet is your new resume.

Start writing it.

| Source: Why would anyone make a website in 2023?

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