Metric Obsession

Author

Caleb Laird
April 10, 2024 • Read Time: 2 minutes

How well do you know your metrics?

Most would say quite well, but I doubt it’s the truth. If you don’t know the in’s and out’s of every number in your business, that needs to change.

Moiz Ali scaled Native, a minimal ingredient personal care brand, to a $100M exit in two and a half years.

One of the driving factors of his success: metric obsession.

From the beginning, he was manually logging every metric he could get his hands on.

  • Ad data

  • Website data

  • Shipping data

If it could be measured, Ali had it marked down in Excel.

From there he A/B tested everything, again noting down the results manually.

Is it unscalable? Yes, but startups are all about doing unscalable things to get off the ground.

Ali’s keen understanding of all his numbers allowed him to immediately identify inefficiencies and fix them.

So get obsessed with your numbers.

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