When you least expect it

The lightbulb flickers on.

Something in your brain clicks.

Often the best ideas hit us when we don’t expect it.

Travis Rosbach had his epiphany walking into a sporting goods store to buy a water bottle.

Not what he expected I’m sure.

He finally found the right isle only to be met with a wall of empty shelves. The main player in the water bottle industry just issued a mass recall.

There was no one else to fill the shelves.

For the serial entrepreneur it clicked. “I’m gonna do it” Rosbach exclaimed.

The employee helping him probably though it a little weird.

But that he did, going on to build $200M+ water bottle empire.

Your next great idea will hit you when you least expect it.

Will you capture it?

Source: Wild Ride of Serial Entrepreneurship with Travis Rosbach

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