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Half The Battle
Caleb Laird
June 26, 2024 • Read Time: 2 minutes
If product is half the battle, then what’s the other?
Positioning of course.
The way you fit into your marketplace.
Which highlights an idea I’ve written about many times before.
You don’t need to invent a new product/service in most cases.
Tackling a new market segment, or a current market segment from a different angle, will often suffice.
Even if you’re not developing some new technology or method.
Matanya Horowitz figured that while building AMP Robotics.
“It was surprising to me the extent to which even if you have great technology, you just really got to make sure that you position it right to have it catch fire.”
Business is like a coin—there’re two sides to it.
Product and position.
A one-sided coin is impossible.
Nor can your business survive with only one of these two.