Fall in Love

But be careful what you fall for.

There’re enough sad love movies out there to keep you occupied for years to come.

And once you finish those a plethora of books to keep you going.

People are obsessed with them.

But there’s an even more tragic love story.

A soloprenuer love story.

Steli Efti, Close CEO, tells it like this:

“One of the most painful and common mistakes I see first-time entrepreneurs make is that they fall in love with their own business idea.”

But why’s that so bad?

Shouldn’t you love what you do?

“Don’t fall in love with your business idea,” he continues. “Instead, fall in love with the problem you’re trying to solve for your customers.”

It’s not that falling in love is so bad—it’s when you fall for the wrong thing.

Your business idea is like a summer fling.

The problem you solve is like a lifelong marriage.

Which will you fall for?

Source: Business owners share tips for young entrepreneurs

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