Don't Follow the Money

Money is a strong motivator.

It’s the ultimate goal for most companies (aside from non-profits of course).

But it shouldn’t be the only one.

Sina Meraji presents a unique perspective on how to adjust your money motivation for company success.

Instead of “following the money” think “maximizing X and Y,” where X and Y are your key growth levers.

One of those will be profit—we’re not throwing money out of the conversation.

But things like growth rate, profit margin, and customer retention should also be factored in.

Of course, pick or add the most influential metrics for your company in particular.

It’s not a one size fits all answer.

Take a step back down the ladder.

Stop following the money itself.

And start following the levers that impact the money.

Source: “Follow the money“ is a weird startup advice

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