Don't Drink Your Own Kool Aid

Don’t believe the hype.

When you first start your company, people will be hyping you up. Heck, you’ll probably be hyping yourself up—and you should.

But Mark Suster cautions us with this:

“There is a hype curve in any company. Press, journalists, analysts, friends and family can reinforce the sense that you’re ‘killing it.’”

To a degree you need the validation.

However, if it’s reinforcing bad business, you have to take a step back.

It really only matters if your customers like your product, not your mom.

Listen to the hype once you’ve made it.

For now, work hard in silence and listen to the right people.

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