How It's Always Done

Hello 👋

It’s national Get To Know Your Customers day.

Don’t just stand there—go do it!

Entrepreneur: Matteo Vanotti
Company: xFarm Technologies
Industry: Agriculture
Idea: “It is crucial to communicate the added value of the digital transformation we promote by breaking the ‘it’s how it has always been done’ paradigm.”

I want to own a ranch when I retire.

Mainly just to drive a tractor…and own some cows.

Anyway—side note.

I’m always on the lookout for cool tech.

Especially companies like xFarm bringing technology to otherwise “traditional” industries.

These paradigm shifts are powerful.

It goes beyond new and improved.

It overturns an entire market.

In this interview, Vanotti calls it a revolution.

I want to see more radical business ideas out there. Things that truly change the world.

I know not every business can be that.

But it get’s me excited when I see one.

Maybe we need to add a new metric to track.

It’s arbitrary yet thought provoking:

How am I inspiring a paradigm shift in my indsutry?

Chew on that today.

Like a cow chewing on grass.🐄

| Source: A chat with… Matteo Vanotti and Matteo Cunial, xFarm Technologies

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